Tomba POP Kit
A Tomba! point-of-purchase (POP) kit[1] was produced to market the first Tomba game in retail video game stores.
Description
This kit was designed to promote the game just prior to its planned release date, and after it had gone on sale. Each cardboard stand has a removable sticker that switches it from pre-release to post-release, and the window sticker card could be flipped to the same effect.
The following elements are included:
- Three small cardboard stands featuring character art and a sticker with the projected first sale date of December 11. Removing the sticker reveals a post-release text.
- A card with a pre-release text on one side, and post-release text on the other.
- A window sticker of a pig snout, the logo, and the text "ブッタマゲー！" which means roughly "Pig-tacular!"[2] It has an opening for holding the aforementioned card.
- An instructional leaflet with text and illustrations.
This kit was not for sale to the public, as these kits are generally designed for use in retail.
The game's planned release date is given as December 11, but the game ultimately ended up not releasing until December 25.
Images
Photos of the various elements that make up the kit.
Tomba character stand with the planned sale date
Tomba character stand with "currently on sale"
The three cardboard character stands plus the card
The full kit
High resolution scans of the artwork. See the links below for a full archive.
Tomba cardboard stand
Evil Pig cardboard stand
Tomba throwing an Evil Pig
The window sticker
Card front showing the planned release date
Card back showing "currently on sale"
The full instructions document
Instructions
The instructions leaflet contains a list of the package's contents and then two sections for properly setting up the kit.
POP characters (with seal)
The first section is about the cardboard characters.
The top section contains general instructions:
Open the bottom paper as shown in the diagram, peel off the double-sided tape, and display them in the store.
[Illustration of a cash register] For example, around the cash register!
[Illustration of a shelf with products] For example, on a shelf!
The bottom left illustrates how to set up the cardboard characters:
1. Stand up
2. Peel off the tape
The bottom right section explains the pre-release and post-release stickers:
When you peel off the pre-release notification sticker, the post-release notification will appear.
[Illustration of a stand with pre and post-release stickers.] Notification sticker (12/11 planned release date)
* We apologize for the inconvenience, but please remove the sticker after release.
Pig nose door sticker (with double sided card)
The second section explains how to set up the door sticker. In Japan, most video game and electronics stores have glass doors which would allow the sticker to be seen when attached to the inside.
The left side contains general instructions:
Peel off the sticker sheet and attach it to the inside of the front entrance door.
At that time, insert the card into the four-sided cut of the sticker.
[Illustration of the card inserted into the sticker] Insert the card
For example, please stick it on the inside of the front door.
The right side explains how the card can be flipped:
The card has a pre-release notification on the front and a post-release notification on the back.
[Illustration of the pre-release side of the card] Card (12/11 planned release date)
Turn the card around
[Illustration of the post-release side of the card] Card (currently on sale)
* We apologize for the inconvenience, but please turn the card around after release.
Notes
- ↑ A POP (point-of-purchase) kit, also called POS (point-of-sale) kit, is a set of promotional materials for display in stores, such as posters, stickers or cardboard displays.
- ↑ The slogan "ブッタマゲー！" is a pun on "pig" (ブタ) and "to be extremely amazed or surprised" (ぶったまげる). (weblio.jp)
External links
- Auction of the Tomba! POP Kit on Yahoo! Auctions
- Tomba! POP Store Kit scans on the